The Impact of Illuminated Signage on Brand Awareness

In today’s competitive market, standing out is crucial for any business. One effective way to enhance your brand’s visibility and recognition is through illuminated signage. We offer a range of custom illuminated signs that can significantly impact your brand awareness. So whether it’s a custom illuminated wall sign of your business logo or a custom internal illuminated sign, you can get in touch with Envirosigns today. If you’re still not sure if illuminated signs will benefit your business, in this article we will explore the benefits of them. 

Stand Out From The Competition

In a sea of businesses, illuminated signage helps your brand shine brighter—literally. Illuminated signs for businesses are designed to catch the eye, making your brand more noticeable even from a distance. Some studies suggest that illuminated signs can increase visibility by up to 60% compared to non-illuminated signs. This increased visibility can lead to higher foot traffic and, ultimately, more customers.

Enhanced Aesthetic Appeal

Illuminated signage doesn’t just make your business more visible; it also enhances its aesthetic appeal. Custom illuminated signs can be tailored to match your brand’s colours, fonts, and overall design, creating a cohesive and attractive look. Illuminated wall signs, for instance, can add a modern and professional touch to your storefront, making it more inviting to potential customers. 

Creates a Memorable and Lasting Impression

First impressions matter, and illuminated business signs can help create a lasting one. The bright, eye-catching nature of illuminated signage ensures that your brand is memorable. When potential customers see your illuminated signs, they are more likely to remember your business and what it offers. Research has indicated that illuminated signs have an 83% recall rate, which is nearly double that of traditional advertising. This increased brand recall can be crucial when customers are making purchasing decisions, as they are more likely to choose a brand they recognise and remember.

Get Illuminated Signs For Your Business Today With Envirosigns

Incorporating illuminated signage into your branding strategy can significantly boost your brand awareness and recognition. From standing out from the competition to enhancing your business’s aesthetic appeal and creating memorable impressions, illuminated signs offer numerous benefits.

If you’re looking to elevate your brand’s visibility, consider the custom-illuminated signs offered by Envirosigns. Get in touch with us today for a free quotation and see how we can help your business shine or if you have any further questions you can always check out our FAQs page for more helpful advice.